Partner: Fe Sasson @whoopsieltd.
Challenge: Inspire bigger engagement and drive positive change by breaking taboos surrounding XR How: Through the use of 'What Ifs?" Insight: Mass mobilisation will inspire societal change.
Big Idea: "Being an activist is the new influencer"- Paris Hilton, to use the concepts and people which are seen as superficial to talk through the deep issues of climate emergency and create a new kind of role model.
Paris as the ambassador
Adshels to support the campaign, and promote the podcast
Script of the first podcast between Paris and Dr Robin Lambell.
Fake news articles using old pap pics
